Monday, December 16, 2019

Internet Impact on TV Synergy - 767 Words

Monroe Community College Internet Impact on TV Synergy: The Television That Goes Above and Beyond Brian Holcomb Mark Ricci Intro to Mass Media March 27th, 2014 Brian Holcomb Mark Ricci Intro to Mass Media March 27th, 2014 Several years ago, the introduction of social media, like Twitter and Facebook, ultimately took society by its horns, creating the initial interaction between the ever growing internet phase, and the everlasting television access networks. These social networking sites are referenced all over television shows, from the usage of entertainment and informing purposes, to fully getting the audience involved in the show itself. Some of these shows include Survivor, The Voice, The Bachelor, as†¦show more content†¦From a viewer perspective, having the accessibility of both medias at your fingertips, in an almost â€Å"all-in-one† type of package, makes the process easier and more efficient. Changing channels, recording shows, but also using networking sites, email, and even managing your own website can all be at the click of a button. In entertainment and other news, the usage of social networking sites, blogs, and personal media websites are highly incorp orated within most television shows and broadcasts now a days. The issue is there are cable networks and dish setups that are just now learning about the internet connection, and whereas engines such as Google, Yahoo, and Boxee have been involved in this emergence of the media (Slocum). Very similar, the internet and television still have many differences. Entertainment and information is passed along to say the least, but the web possess many more endless possibilities at your fingertip to find. On the other hand, television engages but only for so long because the viewer is restricted to time schedules, commercial advertisements, and slotted times. The other issue with combining the two, is that research shows that much of the videos watched online are shows that someone has missed on television and watch online. This relates to the record option that most cable offers (Slocum). More recently though, sites like YouTube andShow MoreRelatedIntegrated Marketing Communication ( Imc )1 658 Words   |  7 Pagesof a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact. 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